Oh, how our cups runneth over! According to a joint
study between retailer Marks & Spencer and Nottingham University, British women are stretching the bounds of buxomness to historic lengths. The most popular bra size in the UK is a 34B, however the study found that over the past decade the average British bosom has actually blossomed to a 36C. But if you're not so hot on up top, don't despair. Padded lingerie, which made
up 3 percent of all bra buys in 1991, now covers 10 percent of the market. Making modest endowments look more bodacious is simple. With today's ballooning array of boob-improvement options, every girl with a chequebook can join the decollete club. Choose from the silicon-padded
Ultimo,
Wonderbra’s lever and pulley system (yank down on the strings for
more plunge and add extra pads for lift) or Gossard’s latest product, the ultra-gimmicky but already award-winning
Ultrabra Airotic that allows the wearer to pump up the volume by two cup sizes.