The Breast Chronicles

The Breast Chronicles

Reshaping breasts on the net.


 
I've discovered what I believe to be the origin of "take-your-underbust-measurement-and-add-five" bra-band sizing systems. In the early years after the invention of what we've come to know as the bra, there were no cup sizes - these were only invented in the 20s by Ida Rosenthal (co-founder of Maidenform). I'm guessing that prior to that, bra sizes were based on the chest circumfrence that they were meant to fit. So therefore a size 36 would supposedly fit someone with a 36" bust (incorporating anything from a modern 36A to 32DD - is it any wonder that bras didn't take off immediately!) With the introduction of cup sizes, the old size approximations were retained, with a letter representing the cup appended to the bra's sizing information. Of course, I may be wrong - I'm just guessing after all, perhaps the crazy sizing system was created intentionally!