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The Breast ChroniclesReshaping breasts on the net.
On the theme of advertising, Nike has released an advert reminding fitness fanatics of the importance of wearing a good sports bra when you exercise. Women are reminded that "exercise can tone every muscle in your body... except the one in your breast". The ad - depicting a pair of naked breasts - has been somewhat controversial - readers of womenswire share their opinions on the matter. Personally, although I'm fundamentally against naked breasts in ad campaigns (as a simple attention-grabber I feel that it underrates breasts for women's own sake), I feel that any controversy is basically unjustified and the ad is not really exploitative at all.
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