So perhaps the curvy look really
is back! Cleavage wars continue to rage between the various bra manufacturers. From the
adjustable cleavage wonderbra to the revolutionary new
bioform bra (which you'll remember uses a shaping cup instead of the age-old concept of the underwire). Well if you ask me, it's about time there were some real innovations in the bra industry - the design has remained fundamentally unchanged for at least 50 years (one could argue, in fact, since its invention in the early 20th century). Cleavage-enhancing bras and liquid padding have been big winners for
Victoria's Secret, an $800 million business which they hope will grow to $1.3 billion with the addition of new styles.